He liked the style of their board shorts and he knew just how important it was that the style and design on this type of clothing was just right. As a result of this, Billabong USA was born. This was the American sister company of the original Billabong which originated in Australia. Under the direction of Bob Hurley, the company grew in strength, and new innovative ideas were coming into effect.
The realization that surfing was culture rather than just a pastime or leisure activity was an important turning point. Hurley created the brand to be edgier than the more mainstream surf brands, gaining popularity partly through connections to the music scene, with groups such as Blink In a text Friday, Jan.
The brand changed ownership in with Hurley selling the company to Nike, which was attempting to dip its toe into the surf world. Nike started pulling back its surf involvement in , funneling all the surf activity back into Hurley. In , Nike sold Hurley to Bluestar Alliance, which specializes in licensing out brands. While the business transitioned quickly to the new model, the new owners said they want to keep the brand heritage and authenticity, the statement reads.
Etnies Winterized collection includes four styles and is available now. Read more releases. FREE industry news delivered to your inbox daily You can unsubscribe at any time. Sign up now. The years have seen the Hurley brand expand and grow so that now it is part of the global youth culture where the beach lifestyle has become the central focus.
Bob Hurley and his friends established the company and started producing a well-loved and sought after clothing empire that has for its interpretation the surfing culture of the young and active surfers worldwide. Musicians, bands, youth groups have all been united by the Hurley brand and its products. Blending quality, comfort, and style in the background of the surfing and beach lifestyle, the Hurley company and brand have been able to triumph over adversities and come out not only stronger but also more powerful, a force to be reckoned with and a company that everyone should pay attention to.
Below I have provided some examples of some of the most popular Hurley products with a focus on customer comments about how they feel about the product and if they consider the company to be a reliable and trustworthy brand…. First of all, do the Hurley shirts run small? They do run slightly small so you are best ordering a little bigger. So if you are usually a large order xl for example.
Secondly, Do Hurley shirts shrink? No, they do not. Click image to view on Amazon. Was concerned the fit would be too long as is the case of many so-called untuck shirts.
But this one has the right length and the color goes with just about everything. Click For Pricing Details. These shorts are designed with sweat-wicking fabric which is perfect for hot days and they also have multiple pockets that are very convenient making them the ideal shorts for casual wear.
They are also super comfortable and look great too…. These Hurley shorts are awesome. These are my go-to activity shorts, and the look good as well.
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